NextShots

When you first see Cosamote’s rollout for Files, it doesn’t feel like your usual music campaign. There are word puzzles, math references, wordplays, and strange teasers that make you pause for a second and think, “Wait, what’s going on here?” It’s weird, but in a good way. It feels personal, like whoever’s behind it is … Read more

At what point does nostalgia stop being a reference point? Our cultural obsession with 2016—and with the past more broadly—has lingered far longer than it should have. We can’t keep falling into this hardened loop of reminiscence and replication, hoping it will inspire our fashion, music, internet energy, and sense of possibility, or worse, pretending … Read more