NextShots

Nostalgia marketing is quite simple: connect audiences to familiar moments, sounds, visuals, and eras in order to trigger a powerful emotional response. Audiences instinctively retreat to the past in times of instability, and right now, instability is everywhere, from economic uncertainty and rapid technological change to global tensions and a lingering sense of disconnection. In … Read more

After years of managing artists, booking shows, and plugging records, Richard Smyth has found a new lane on the airwaves, and he’s determined to make radio fun again. From the bustling nights of Lagos clubs to the high-pressure logistics of concerts and artist tours, Richard Smyth has spent more than a decade shaping the Nigerian … Read more