NextShots

Puma has decided to end its sponsorship of the Israel Football Association (IFA) in December 2024, citing a broader shift in its sponsorship strategy rather than external pressures. The company is implementing a “fewer-bigger-better” approach, focusing on partnerships with fewer national teams to maximize brand impact. While Puma stated that this decision was unrelated to … Read more

The MOBO Awards returned to Manchester’s Co-op Live on Thursday, March 26, and Olivia Dean walked away as the undisputed winner of the night. The Northampton-born singer collected three awards across the evening: Album of the Year for The Art of Loving, Song of the Year for “Man I Need,” and Best Female Act. These … Read more