NextShots

How Rema’s Homecoming Concert Breathed New Life Into Benin

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Assisted By: Aniekan Augustine-Edet Just before Rema took the stage at Benin City’s Samuel Ogbemudia Stadium last Friday, Edo State Governor, Godwin Obaseki, reflected on the creative spirit that defines Edo’s people. “We are innovators, creators, and designers,” he said, adding that despite tough times, Edo’s youth—like Rema—will find success. Rema’s rise since 2019, driven … Read more

Everyone Is a Creative Director Until It Is Time to Actually Direct

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Let me tell you about a pattern I have been noticing in the Nigerian creative industry: Everyone is a creative director. Everyone is a music exec. Everyone is a brand strategist, a consultant, a cultural curator. Their Instagram bios say so. Their LinkedIn profiles confirm it. They’re at every industry event, every album listening party, … Read more